Top Social Apps on Android in Italy Q3 2025

In the third quarter of 2025, the performance of top social apps on the Android platform in Italy showcased interesting trends across various metrics. This analysis highlights the weekly downloads, revenue, and active users for the leading apps, based on data from Sensor Tower.

TikTok - Videos, Shop & LIVE experienced a gradual decline in weekly revenue, starting from approximately $853K at the beginning of July and dropping to around $743K by the end of September. The app's downloads showed a decreasing pattern, peaking at about 45K downloads in late July and falling to around 37K by the end of the quarter. Active users remained relatively stable, hovering around 7.3M throughout the period.

Instagram saw fluctuations in weekly revenue, with peaks reaching nearly $40K in early September. Downloads remained strong initially but tapered off towards the end of the quarter, concluding at roughly 34K. The app maintained a high level of active users, consistently engaging over 11.6M users weekly.

Facebook demonstrated a steady increase in weekly revenue, culminating at about $25K in late September. Weekly downloads showed a similar trend, starting at 36K and ending the quarter at approximately 36K as well. Active users remained robust, with numbers fluctuating around 12.8M.

Threads experienced a notable decline in weekly downloads from around 45K in mid-July to about 21K by the end of September. Despite the drop in downloads, active users saw a slight increase, stabilizing at over 2M.

Facebook Lite showed minimal revenue generation, with weekly figures staying under $100. Downloads peaked at over 10K in mid-July and stabilized around 8K towards the end of the quarter. Active users remained consistent, with approximately 300K engaging weekly.

These insights provide a comprehensive overview of the social app landscape on Android in Italy during Q3 2025. For more detailed analytics, visit Sensor Tower.